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brit eames digital content portfolio
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Content Development
Everything we encounter from the albums we listen to, to the news we read, to the emails our parents forward us: everything is content. As a content creator, my job is to clearly articulate the connections between the things my audience is experiencing and the work my organization is doing.
Art Direction
I'm a practiced and comfortable leader in creative spaces who believes deeply in finding ways to give my team the time they need to expand and develop their work. I see art direction in the political space largely as an exercise in approaching creativity with operational cunning.
Copywriting
Writing is the basis for every piece of collateral I make; all good content boils down to a captivating, organized narrative driven by a compelling narrator. I treat copywriting for captions, presentations, and web copy with the same care and attention to voice that I do in my visual content.
"What stands out most about Brit is her influence. She can make anyone a believer and follower of her cause."
Leslie Jackson, Non-profit Consultant
"One of Brit's standout talents is her ability to make her content feel human. She's an expert at building relationships with her online audiences, which enables her to craft resonant and relatable content that people feel deeply connected to."
Peyton Casper, Digital Coordinator
"Brit is a phenomenal leader and social media strategist. She is insightful, thoughtful, and fully aware of the impact of her work and goes the extra mile to ensure it is for good. She is a communications and digital strategy whiz."
Darion Reed, Social Media Associate
"Brit is one of the most creative, dedicated and impactful managers I’ve had the privilege to work with. During my time working under her supervision, I got to witness her next-level creativity and unmatched passion to drive real-life impact in people’s lives through her digital expertise and leadership."
Dario Parra, Graphic Designer
Professional CV
Recent Experience
August 2024 - PRESENT
Creative Director
Jane Fonda Climate PAC
February 2024 - August 2024
Director, Social Media
Jane Fonda Climate PAC
✓ Stay up-to-date with industry trends and best practices in content creation and distribution.
✓ Develop high level strategy for multichannel, multi-modal production and distribution.
✓ Lead the execution of content strategies that align with the organization's mission, vision, and values.
✓ Oversee the creation, production, and distribution of high-quality content across multiple social media platforms.
✓ Develop and maintain content calendars, ensuring a consistent and engaging content schedule.
✓ Collaborate with internal teams and external partners to identify content opportunities and ensure alignment with organizational goals.
✓ Monitor and analyze content performance metrics to track success and identify areas for improvement.
✓ Assist in developing and managing content budgets across different channels, ensuring efficient use of resources and adherence to financial targets.
✓ Optimize brand visibility, distribution, and conversion rate optimization KPIs.
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November 2023 - February 2024
Senior Project Manager, Contract
Mosaic Strategies Group
✓ Act as creative strategist, developing and presenting creative solutions to client problems
✓ Develop and pitch web and social media content for a diverse portfolio of non-profit and for-profit client clients
✓ Build and pitch strategic social media content plans inclusive of content pillars, audience analyses, tech stack recommendations, role assignments and more
✓ Manage competing priorities and tight deadlines for a broad range of external client
✓ Coordinate resources, team members, and in some cases third-party contractors to ensure deliverables are met
✓ Collaborate and communicate with internal and external stakeholders
✓ Be the main point of contact with client engagements ensuring clear, responsive, and accurate communication
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September 2023 - November 2023
Digital Director, Contract
Empower Project
✓ Oversee development and execution of digital program ahead of Kentucky's November 2023 election
✓ Lead peer-to-peer (P2P) texting campaign with goal of 200,000+ conversations with Kentucky voters
✓ Recruit on-the-ground mobilizing leads via email, text, ads
✓ Build a rapid-response network of trusted messengers to fight back against disinformation
✓ Manage Digital Organizers and Digital Assistants
✓ Collaborate with Organizing and Data Teams to ensure seamless campaign execution
✓ Design content/collateral for text and ad streams
April 2021 - August 2023
Digital Content Director
When We All Vote
✓ Own online brand positioning, audience-centric messaging, and visual identity for Michelle Obama-founded non-profit, with footprint of 600,000+ followers
✓ Craft and implement strategic social media plan integrating distributed digital organizing tactics, generating an average of ~75,000 organic daily impressions
✓ Leverage unpaid strategy to grow followers by 8%+ in off and mid-cycle environment
✓ Own online brand positioning, audience-centric messaging, and visual identity for Michelle Obama-founded non-profit, with footprint of 600,000+ followers
✓ Craft and implement strategic social media plan integrating distributed digital organizing tactics, generating an average of ~75,000 organic daily impressions
✓ Leverage unpaid strategy to grow followers by 8%+ in off and mid-cycle environment
✓ Grow engagement rate by 137%+ using social listening and data analysis to maintain a two-year average engagement rate of 5%+
✓ Increase overall publishing behavior by 103%+ and video publishing by 201%+
✓ Direct design and creative development to ensure consistent and recognizable look and feel across digital platforms and channels, assist with design as needed
✓ Develop and run rapid response protocol in lockstep with breaking news cycle
✓ Manage external partner relations for social programming, develop content and manage
relationships with community and corporate partners including Apple, National Basketball Association, and Live Nation
✓Partner and collaborate cross functionally with Communications, Organizing and Executive teams to drive program engagement, volunteer acquisition, advocacy activation, and fundraising
✓ Lead internal and agency resources in the creation of culturally relevant content that drives engagement, and assist with design and editing as needed
✓ Mentor and train junior staff in the production of intersectional, timely, and audience-driven content
✓ Maintain an environment of content compliance with 501(c)3 standards
2020 - 2021
Social Media Manager
New Georgia Project
✓ Lead Digital Team whose content helped to flip the 2020 Senate majority
✓ Conceptualize, pitch and design highly-shareable, culturally relevant content with 72,000+ earned daily impressions
✓ Develop and execute social listening strategy to drive engagement, earning an average engagement rate (per impressions) of 7.3%
✓ Analyze current and target audiences to craft content that speaks directly to organization's target consumers, regularly producing viral content with engagements in the tens-of-thousands
✓ Collaborate with creative consultants and agencies, to execute paid content strategies
✓ Identify compelling content opportunities by recognizing cultural patterns, themes and hooks to build audience engagement
✓ Strengthen digital footprint by cultivating relationships with influential social media users, brands and organizations
2017 - 2020
Public Affairs Manager, Program Consultant
Andee's Army
✓ Design and implement marquee grant funding program, developing operational, financial and compliance workstreams, with annual grants awarded of +/- $270k
✓ Plan annual fundraising calendar, including bringing to life small- and large-scale fundraising events while keeping overhead low; lowest CPDR of $.17
✓ Establish and maintain meticulous database of grants awarded; tracking over $500k in grant funds
✓ Lead the strategic evolution of brand strategy, including purpose and personality
✓ Own content creation and design for social media, website, and print media, prioritizing mission-centered, highly shareable content for all media platforms
✓ Support donor relations by building deep interpersonal relationships with legacy donors
✓ Write and execute timelines related to grants programming, event execution and fundraising
✓ Prepare and present budgeting for events, programs and daily operations to Executive Director
✓ Analyze the effectiveness and impact of grants for continuous improvement
✓ Serve as the primary relationship manager for grant applicants
✓ Maintain highest level of relationships with donors, hosts, vendors and other providers